The brand image or the corporate image of a company is its identity.

The brand identity design is based around the visual devices or process used within a company, usually assembled within a set of guidelines. The brand identity is an essential aspect to uplift the presence of the brand and establishing it in the market. The appropriate brand identity designing can result into a boost in sales of your brand product. The identity of a brand portrays the whole insight of the brand in a very precise and impressive manner to the targeted consumer market.

Aayam, with the help of its brilliance and expertise, the team starts with a sketch story ie. the basic pen work of the brand designing such as logo designing, brochure designing, mascot designing, layouts designing etc. from the very origin. Aayam makes sure that the identity design of any brand portrays an impressive and appropriate from the consumer’s point of view. The more impressive is the identity design, the more will consumers put trust in the brand. Proper creation of brand designing increases the trust factor of the consumer making them more attached to the brand product.

Looking for a identity design company in India than contact us now. We at Aayam can help you to develop your unique identity and also take care of the rest.

Brand identity is of utmost importance for businesses as it serves as the foundation for how a brand is perceived by its target audience and distinguishes it from competitors. Here are some key reasons why brand identity is important:


In a crowded marketplace, brand identity helps businesses stand out from their competitors.

It creates a unique and recognizable image that sets the brand apart and makes it memorable to consumers.

Recognition and Recall:

A strong brand identity helps consumers recognize and recall a brand easily.

Consistent visual elements such as logos, colors, and typography create familiarity and build trust over time, leading to increased brand recognition.

Trust and Credibility:

A well-defined brand identity instills trust and credibility in consumers.

When a brand consistently delivers on its promises and maintains a cohesive identity, it builds a positive reputation and fosters loyalty among customers.

Emotional Connection:

Brand identity plays a vital role in creating an emotional connection with consumers.

It allows a brand to convey its values, personality, and story, which can resonate with consumers on a deeper level and establish an emotional bond.

Brand Loyalty:

A strong brand identity cultivates brand loyalty among customers.

When consumers have a positive experience with a brand and connect with its identity, they are more likely to become repeat customers and advocates who recommend the brand to others.


Brand identity ensures consistency across all touchpoints and marketing channels.

From advertising campaigns to packaging, websites to social media profiles, a consistent brand identity helps maintain a cohesive brand image and reinforces brand recognition.

Competitive Advantage:

A well-developed brand identity gives businesses a competitive advantage by creating a unique selling proposition.

It helps position the brand as distinct, relevant, and desirable in the minds of consumers.

Overall, a strong brand identity is essential for building recognition, trust, and loyalty among consumers, differentiating from competitors, and ultimately driving business success. It provides a foundation for effective marketing, customer engagement, and long-term brand growth.


We are proud to share our ounces of specialities with the renowned small and big, international, and national companies adjoining in the market. We work with various conceptual clients of the market and off course it is our privilege to add them up in our portfolio of works.

What our clients say about us.


AAYAM takes immense pride in presenting the esteemed words of our valued clients, which serve as compelling testimonies. Their feedback and experiences act as powerful endorsements, reaffirming the trust and credibility of our creative service. These testimonials showcase the unwavering satisfaction and confidence our clients have in AAYAM, further bolstering our positive reputation. We are honoured to have such remarkable client support and will continue to exceed expectations with our exceptional services.”


We believe in less talks and more of action.

We leave no stones unturned by our systematic work ethics towards our projects from the initial step of research criteria to its branding, branding strategies and packaging we ensure the best in the fields.

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Aayam’s 20 years of experience translates into unparalleled creativity, strategic insight, and a proven track record of delivering designs that don’t just stand out, but also establish a lasting connection between brands and consumers.

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