also known as brand standards, are a set of rules and guidelines that dictate how a company's brand should be presented to the public. They are essential for maintaining consistency and coherence in a brand's visual and messaging elements, which helps build recognition and trust among customers.

The brand guideline service includes the overview of your brand’s establishment, brand visions, mission and history, personality and key values. Proper guideline creation assures that your brand is handled consistently in the branding aspects. Brand guidelines are an essential to document that describes and defines what your brand looks likes in visual media. Brand guidelines should be flexible enough for designers to be creative but rigid enough to keep your brand easily recognizable.

Aayam with its core team of creative mind helps you create your business brand’s guidelines which make a different platform for your brand. Aayam efficiently designs the whole brand guideline and brand strategy through continuous brainstorming to know your requirements regarding the product. We also focus on the particular market in which your brand perfectly fits. Aayams brand guideline creation service includes:

Key elements of brand guidelines typically include:


Guidelines for the proper use of the company logo, including size, placement, and color.


Guidelines for the use of fonts and typography in all brand communications.


Guidelines for the use of imagery, including photography and illustrations, in all brand communications.


Guidelines for the use of language and tone in all brand communications.


Guidelines for the brand's key messaging points, including brand positioning, mission statement, and values.

Overall, brand guidelines are essential for establishing a strong and consistent brand identity, which is critical for building brand recognition, loyalty, and differentiation in today’s crowded marketplace.

Here are some key reasons why brand guidelines are important:

Consistency is key in establishing a strong brand identity. Brand guidelines ensure that every aspect of the brand, from the logo to the tone of voice, is presented consistently across all communication channels and touchpoints.
Brand Recognition:
By creating a consistent and cohesive visual and messaging identity, brand guidelines help customers recognize and remember the brand more easily. This increases the likelihood of repeat business and brand loyalty.
Brand guidelines save time and resources by providing clear guidelines for designers, marketers, and other stakeholders. This ensures that they are all on the same page and that the brand’s message is conveyed accurately and efficiently.
In a crowded market, a strong brand identity can help a company stand out from the competition. Brand guidelines help to establish a unique brand identity that sets the company apart from its competitors.


We are proud to share our ounces of specialities with the renowned small and big, international, and national companies adjoining in the market. We work with various conceptual clients of the market and off course it is our privilege to add them up in our portfolio of works.

What our clients say about us.


AAYAM takes immense pride in presenting the esteemed words of our valued clients, which serve as compelling testimonies. Their feedback and experiences act as powerful endorsements, reaffirming the trust and credibility of our creative service. These testimonials showcase the unwavering satisfaction and confidence our clients have in AAYAM, further bolstering our positive reputation. We are honoured to have such remarkable client support and will continue to exceed expectations with our exceptional services.”


We believe in less talks and more of action.

We leave no stones unturned by our systematic work ethics towards our projects from the initial step of research criteria to its branding, branding strategies and packaging we ensure the best in the fields.

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Aayam’s 20 years of experience translates into unparalleled creativity, strategic insight, and a proven track record of delivering designs that don’t just stand out, but also establish a lasting connection between brands and consumers.

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